May 27th, 2012

(Advertorial) Chromatics by Redken - Prismatic Permanent Color with Zero Ammonia

In conjection with the 2012 Audi Fashion Festival and Blueprint Trade Show and the launch of Redken's all new colour range - Chromatics, Redken has organized a private hair workshop for invited guests...

Thank you Dale for the kind invitation! :)

So i'll start with a little introduction on Redken, i'm sure you have seen its products in selected professional salons..

Paula Kent Meehan (An American actress and Entrepreneur) and Jheri Rhedding (Her hairdresser) have established this brand in the 1960s. Ever since the launch, Redken's focus has been set out on researching and developing superior products.

The brand is always focusing on scientific approach to beauty and is committed to salon education. Integrating this "Beauty Through Science" philosophy into its business plan, it has formed a vital part of the brand's heritage and has give rise to many technologically advanced products in the industry.


More on this entry: please click on this link to go to my new blog :)